Horem agreed the future of fragrances “of course” centred around sustainability and a shift towards formulations that protected the planet and its natural resources. Victorine Horem, communication manager at TechnicoFlor: “Natural fragrance is nice, but responsible fragrance is better” ”Įlo ïse Desroches, communication and marketing project manager at Sozio, agreed: “For fine fragrances, it’s the same because consumers want more transparency and they ask the brand to be really clear about what they put in their perfumes.”Ĭleret said that Sozio had, in response, developed its own-label line of clean fragrances with full disclosure on all raw materials used in the formulas – “to be more transparent and to reassure the consumer also”.Īsked what the star fragrance trend would be in the next two years, both said upcycled ingredients. “It’s a big, big subject and something clients are looking for: really good fragrances that are healthy for you and good for the environment and good for all. On top of this, she said consumer expectations around health and the environment were rising fast. Mathilde Cleret, marketing manager at Sozio, said the European fragrance market today – across personal care, home care, aerosols and perfume – was also facing “a lot of restrictions and guidelines” that created additional challenges for industry. In addition, she said “feel-good perfumes” would take centre stage as consumers looked to integrate fragrance more holistically into their lives.īut as perfume brands and fragrance manufacturers worked to tap into these nostalgia and wellbeing opportunities, Boumédi ène said they would be doing so in a financial and political backdrop that was “not easy”.Įlo ï se Desroches, communication and marketing project manager at Sozio: “Consumers want more transparency” All this floral, the CK1 era, is very clean and a little bit hygienic, that will come back too big floral will also be very important.” But I believe that oriental fragrances with vanilla will come back. “Last year, we saw a lot of fragrances around vanilla, honey and orange blossom (…) bubble gum was also very trendy last year. “Now, it’s the 2000’s Spice Girls era,” she said. For this reason, nostalgia would be a key trend in fragrance innovation over the next two years, she said, just as it already had been in fashion and food. “In general, when you have a crisis, people come back to the past because it’s something that they know and it’s a comfort,” she said. And all of this, she said, impacted production but also consumer expectations. Samira Bouméd iè ne, head of global strategic marketing at Eurofragrance: “In general, when you have a crisis, people come back to the past”īoumédi ène said industry today was operating in a market with multiple crises, from the ongoing COVID-19 pandemic to the Ukraine-Russia conflict and rising costs across raw material, gas and transport. And in fragrances, these instabilities were set to carve out and accelerate an array of trends over the next two years.ĬosmeticsDesign-Europe caught up with a number of fragrance experts on the show floor of in-Cosmetics Global in Paris last month to find out more. You may have to select a menu option or click a button.As the world edged slowly out of the depths of the COVID-19 pandemic, ongoing political, environmental and financial crises continued to shape businesses. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have more than one ad-blocker installed. You’ll usually find this icon in the upper right-hand corner of your screen. Click the icon of the ad-blocker extension installed on your browser.When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.Click on the large blue power icon at the top.Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.It will turn gray and the text above will go from “ON” to “ OFF”. Click on the “ Ad-Blocking” button at the bottom. Click the Ghostery icon in the browser extension area in the upper right-hand corner.Switch off the toggle to turn it from “ Enabled on this site” to “ Disabled on this site”.Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.“ Block ads on – This website” switch off the toggle to turn it from blue to gray.Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.Refresh the page or click the button below to continue.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |